About Us

South Coast, under Ruth L. Prado initially was founded in 2006 as a side business. Today, we are a full-time accounting firm primarily serving small businesses with accounting and administration services. Our professional yet warm, personal services extend to individuals as well.

The areas of focused service, is not limited to the following categories:

  • Accounting / Bookkeeping
  • Financial Analysis
  • Project Coordination
  • Financial Coaching
  • Administrative Services

As experienced consultants, we work within a strict, private code of conduct with your financial affairs.
As a QuickBooks ProAdvisor, you can rest assured your accounting is maintained on one of the most popular accounting software systems available for small business.

We are proud members of the San Diego Chamber of Commerce and the American Institute of Professional Bookkeepers.

We prefer to work smarter with little to no traffic, over the course of a flexible longer business work day. Thus, we are geared to work remotely to encourage keeping your deadlines, and making it a more collaborative and empathetic workplace.

With this in mind, our services are not only for local businesses. Through wonderful technology we are able to bridge that location gap and perform services for any business located anywhere in the United States, or across the world where strong internet access is utilized.
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A newer branch incorporated in 2019 is to offer educational opportunities in Forex Trading, a $5.4 Trillion-dollar industry, with iMarkets Live. This is an excellent opportunity to help anyone with a computer and cell phone, willingness to learn and work hard, with the tools to become wealthy and retire wealthy.

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